Andy Liu UX/UI Designer
💁♂️ Biography
Welcome to my portfolio. I am a versatile problem solver with over 15 years of design experience across brand, web, and product/user experience. Throughout my career in the Bay Area, California, I’ve worked for top-notch tech corporations such as HP and Citrix, where I collaborated with diverse talents across marketing, engineering, and design teams to build world-class products.
In recent years, I have been based in Taipei, where I work as the lead product designer in the fintech industry. In this role, I oversee both internal and customer-facing web solutions across the organization. In my day-to-day work, I collaborate extensively with business development, data analysts, and compliance departments to gather insights and build successful revenue-driving products.
During my time at EMQ, I develop leadership skills by mentoring junior designers and establishing design values and culture, which is vital for a growth-oriented organization. I lead the effort of building a design system to unify existing and future product experiences. By hosting weekly design-sharing sessions, I ensure that designers are up-to-date with the latest design system progress, ensuring overall cohesiveness within products across the organization.
When I'm taking a break from work, I enjoy trying out new experiences, whether it’s exploring new restaurants or traveling to new locations, to rejuvenate my mind for new challenges.
In recent years, I have been based in Taipei, where I work as the lead product designer in the fintech industry. In this role, I oversee both internal and customer-facing web solutions across the organization. In my day-to-day work, I collaborate extensively with business development, data analysts, and compliance departments to gather insights and build successful revenue-driving products.
During my time at EMQ, I develop leadership skills by mentoring junior designers and establishing design values and culture, which is vital for a growth-oriented organization. I lead the effort of building a design system to unify existing and future product experiences. By hosting weekly design-sharing sessions, I ensure that designers are up-to-date with the latest design system progress, ensuring overall cohesiveness within products across the organization.
When I'm taking a break from work, I enjoy trying out new experiences, whether it’s exploring new restaurants or traveling to new locations, to rejuvenate my mind for new challenges.
💼 Experience
Product Designer @EMQ Jun 2019 - present
+ Establish EMQ Design System to build brand identity and product cohesiveness.
+ Lead product design in EMQ Regulatory platform.
+ Lead product design in EMQ Connect Partner Portal.
+ Conduct periodic usability testing to drive feature enhancement.
+ Host design-sharing sessions to boost communication and collaboration.
+ Lead product design in EMQ Regulatory platform.
+ Lead product design in EMQ Connect Partner Portal.
+ Conduct periodic usability testing to drive feature enhancement.
+ Host design-sharing sessions to boost communication and collaboration.
+ Ｍember of the People ＆ Culture Committee to facilitate open communications between the organization and employees.
+ Mentor junior designers with design guidance and career growth.
+ Mentor junior designers with design guidance and career growth.
Senior Product Designer @Citrix Aug 2013 - Jan 2019
+ Work in an agile environment with cross-functional teams from scoping product requirements, user research, and feature wireframes to visual design.
+ Product Design Lead for Citrix Mobility apps, responsible for Secure Mail UX audit, feature enhancements and visual redesign effort.
+ Reimagine future product experiences and won best product demos in 2016 & 2017 Citrix TechFairs.
Visual Designer @Avira Jan 2013 - Aug 2013
+ Led Avira US homepage redesign to enhance company digital experience and product download rate.
+ Collaborated with the product marketing team to create websites and digital ads to improve corporate brand and identity.
Visual Designer @Design Reactor Jan 2011 - Dec 2012
+ Created cutting-edge digital experiences for web, branding, and interactive digital signage designs.
🎩 Roles
+. Critical thinker
+ Mobile-first practitioner
+ Pixel perfectionist
+ Dedicated team member
+ Dribbbler
🧰 Tools
+ Figma
+ Sketch
+ Invision
+ Photoshop
+ Illustrator
+ Principle
💬 Languages
+ English
+ Mandarin